Online Local Business Center Listings
By Dr. Edward Logan on Jun 7, 2010 in Blog, SEO for Dentists, Social Media Marketing
One of the first steps dental offices should take in increasing their online presence is to sign up for local business listings with the three major search engines. Google’s Local Business Center has been renamed Google Places and is the most important listing of this kind. Local business listings populate the Google Maps that are displayed when a search query includes a city name and business type. Nobody quite knows what determines which businesses get priority placement on Google Maps, but having a complete Google Places profile and several patient reviews seems to help. Yahoo! and Bing also have their own version of local business listings and a maps function. The maps listings of all three of the major search engines typically appear after sponsored listings, but before natural (or organic) search result listings in major cities.
Dr. Edward Logan is a general and cosmetic dentist practicing in O’Fallon, Missouri. Dr. Logan graduated from the University of Washington School of Dentistry in 1993 and has since built three successful practices from scratch, one in Southern California and two in the Midwest. Though his dental education had trained him well in the area of clinical dentistry, he had learned very little regarding how to operate a successful business. Dr. Logan therefore sought extensive training in the areas of dental practice management and marketing. In his new book, Dentistry's Business Secrets: Proven Growth Strategies for Your New or Existing Practice, Dr. Logan shares the vital information he has learned.
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