Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Image courtesy of Stuart Miles / FreeDigitalPhotos.net 

Do you use email newsletters to stay in touch with your current patients? There are several great email marketing companies to choose from, but MailChimp offers the best free service I have found. If you have less than 2,000 email subscribers, MailChimp’s service is free and allows you to send out up to 12,000 emails in a month. Most dental offices certainly would fit within this criteria and enjoy their free service.

You can set up different user groups within MailChimp so you could have one group that includes all of your patients for general e-newsletters, but also create another group for overdue recall reminders. Before beginning to use email to communicate with patients, you must have a patient’s consent. Ask each patient if they are willing to receive email correspondence and have them sign a simple email consent form. MailChimp and other services require that you only add subscribers who have given consent.

If you are looking for an example of a simple Email Newsletter Opt In Form, the Dentistry’s Business Secrets’ Practice Management Tools CD contains the form I use in my office, as well as 18 other useful forms and letters.