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Dentistry’s Business Secrets

If you desire to maximize your practice value in the most efficient manner possible, then Dentistry’s Business Secrets is your A to Z guide to success.  Don’t just take our word for it though.  Browse the rave reviews of Dentistry’s Business Secrets being given by leaders in the dental industry, including Howard Farran, Gordon Christensen, The Madow Brothers, Bill Blatchford and Larry Mathis! To find out more information on the important content within this 420 page book, please visit the About the Book page. You can also preview the Table of Contents.


I loved your book! I’m opening my own practice in Brunswick, Ga and really needed some guidance. Your book has been dog eared and tabbed. I am going to pass it along to my office manager once we open. I want to thank you again for writing the bible of opening a practice. Because of your book and CDs, I have patient forms, job descriptions, collections protocol, and a marketing plan.
Diana M. Cicchiello, D.M.D., Brunswick, GA Dentist
In a well written and easily understood book, Dr. Ed Logan has answered in a practical way many of the most important questions about dental practice. The information in the book will be valuable to practitioners of all ages.
Gordon Christensen, DDS, MSD, PhD, Founder and Director of Practical Clinical Courses
Your interview with Rich Madow of the Madow Brothers Audio Series was inspirational. It was so good I was compelled to order your book and immediately read it in one week. That is a World’s Record for me. My Office Manager/Treatment Coordinator then read most of it and she demanded her own copy to be ordered so we did. It’s on the way. We are going to use it for our office bible! Your book should be the textbook for the “Business of Dentistry” classes at UMKC.
Dennis C. Ayer, DDS, COL, USAR, Lenexa, KS Dentist
Dentistry’s Business Secrets by Dr. Ed Logan is a gift to dentistry. If you are a struggling or brand new practice, this book just might be the inspiration you need to help turn things around!

Dental Practice Management & Practice Marketing CDs $149


Your practice will profit from ordering our “Practice Management CD Series” as well.  This is not an audio CD set, but rather a CD-ROM chock full of the most essential marketing tools, checklists and practice management forms needed to run an efficient and productive dental practice.  Dr. Logan has created and fine-tuned these strategies over the past fifteen years for use in his three successful dental practices.  Take advantage of his years of experience by customizing these materials for use in your own dental practice!  This two CD set was referenced in Dentistry’s Business Secrets: Proven Growth Strategies for Your New or Existing Practice and in a recent interview with The Madow Brothers. Valuable materials included on these CD’s include:

  • “Dental Marketing Annual Calendar” – PREVIEW
  • Dental Practice Website “Search Engine Optimization” Checklist
  • Example Employee Manual – PREVIEW
  • Employee Interview and Reference Questions – PREVIEW
  • New Patient Letters
  • Dental Insurance Explanation Brochure for Patients
  • Examples of Marketing Pieces for New Mover Mailers and Discount Postcards
  • Insurance Benefit Checklist for Pre-Op Verification and Estimation of Benefits
  • Contact Information for Dental Practice Vendors and Business Resources

These files are all available in a PDF version, as well as Microsoft Word, Excel or Publisher.

The Marketing Tools CD and Management Tools CD can be purchased individually as well so please visit our Products page for more information. Some of these files are available separately as immediate downloads