Facebook Makes it Easier for Business Pages to Run Promotions

Facebook released new guidelines yesterday making it easier for business pages to run promotional contests on Facebook. Previously, a third party app was required to run a promotion on Facebook. Facebook business pages that did not follow the guidelines risked having their page eliminated. I witnessed many dentists running that risk, most likely unknowingly, by [...]

By |2019-03-28T13:44:49-05:00August 28th, 2013|Blog|Comments Off on Facebook Makes it Easier for Business Pages to Run Promotions

Be Our Guest

Image courtesy of Stuart Miles / FreeDigitalPhotos.net Arguably the most productive way to grow your dental practice is by providing over-the-top customer service. Striving to achieve first class customer service in your office requires time, energy and commitment, but can yield greater returns on investment than any other form of practice marketing. Dr. [...]

By |2019-03-28T13:44:49-05:00August 21st, 2013|Blog|Comments Off on Be Our Guest

Busy Summer Often Leads to Slow September in the Dental Office

Image courtesy of arztsamui / FreeDigitalPhotos.net  As a family dental practice our schedule has been pretty full over the summer months. As I look ahead at the fall schedule, I am reminded of the need to make marketing efforts now while the schedule is still full to avoid a slow September and October. [...]

By |2019-03-28T13:44:49-05:00August 1st, 2013|Blog|Comments Off on Busy Summer Often Leads to Slow September in the Dental Office

MailChimp Free Email Marketing Plan

Image courtesy of Stuart Miles / FreeDigitalPhotos.net  Do you use email newsletters to stay in touch with your current patients? There are several great email marketing companies to choose from, but MailChimp offers the best free service I have found. If you have less than 2,000 email subscribers, MailChimp's service is free and [...]

By |2019-03-28T13:44:49-05:00June 12th, 2013|Blog|1 Comment

June Dental Marketing Calendar

Image courtesy of arztsamui/ FreeDigitalPhotos.net  If you treat children in your dental office, June may be a busy time for you. Parents of many of my young patients schedule their children’s check-ups for December and June over school vacation breaks. Even if your dental office is busy this month, it is always a [...]

By |2019-03-28T13:44:49-05:00May 28th, 2013|Blog|Comments Off on June Dental Marketing Calendar

Negotiating Credit Card Processing Fees

Image courtesy of James Barker / FreeDigitalPhotos.net Whether you are a dentist opening your first practice or a seasoned veteran who has been running your own practice for years, it is a good idea to keep a watchful eye on the fees and percentage rates you are being charged by the company that processes [...]

By |2019-03-28T13:44:49-05:00May 15th, 2013|Blog|Comments Off on Negotiating Credit Card Processing Fees

Dental School Graduate Gift Idea

Are you looking for the perfect graduation gift for a dental school student? Might I suggest Dentistry’s Business Secrets: Proven Growth Strategies for the New or Existing Practice? In the early brainstorming sessions for what content to include in the book, I asked myself “What information would have been the most helpful to me as [...]

By |2019-03-28T13:44:50-05:00April 29th, 2013|Blog|1 Comment

Asking Patients for Online Reviews

Image courtesy of markuso / FreeDigitalPhotos.net This week, Modern Dental Practice Marketing published a blog post entitled How to Get More Patient Testimonials. The post covered the increasing importance of online reviews in dental marketing, how to handle negative reviews and how to ask for reviews. In my dental practice, we pick positive patients [...]

By |2019-03-28T13:44:50-05:00April 5th, 2013|Blog|1 Comment

Dental Marketing in April

Image courtesy of Renjith Krishnan / FreeDigitalPhotos.net  It's the first day of April....no fooling. What are your marketing plans for this month? This week is spring break vacation for the school districts in my area so the office is buzzing with children whose parents are taking advantage of the days off to schedule [...]

By |2019-03-28T13:44:50-05:00April 1st, 2013|Blog|1 Comment

Dental Practice Embezzlement Risks

Image courtesy of Pixomar / FreeDigitalPhotos.net  I recently read a Dental Tribune interview with David Harris, president of Prosperident, a company that helps detect and remedy embezzlement issues in dental practices. I recommend taking a minute to read the short interview that I linked to above as it highlights the importance of being [...]

By |2019-03-28T13:44:50-05:00March 28th, 2013|Blog|Comments Off on Dental Practice Embezzlement Risks