Email newsletters provide my dental office with an inexpensive and easy way to communicate with patients. Gone are the days of paying a company to design, print and mail a patient newsletter. With the varied templates and user friendly editing process provided by many email newsletter service providers, designing and sending an email newsletter has become a simple in office task.
In order to comply with spam regulations, email newsletter service providers require that your patients opt-in to receive emails from your office. We handle this by providing our dental patients with a short form to include their email and signature verification that they are willing to receive appointment reminders and email news from our office.
Email newsletters allow us to share information on any current promotions or new features in the office. These newsletters also provide a great way for us to remind patients to connect with us through our various social media outlets. The patient is online when receiving the newsletter by email and can therefore quickly jump over to Facebook or Twitter to follow us there.
There are many companies providing this service now. TopTenReviews has a recent comparison of email marketing service providers. I dropped by MailChimp’s site and learned that they are providing a “Forever Free Plan” for businesses with less than 2,000 email subscribers. If your practice hasn’t already begun to take advantage of email newsletters, MailChimp’s free offer might be a great way to start.
I love the idea of having free email marketing since it’s inexpensive we can consult always…It is also good since almost all the people nowadays are using internet..
Greenville SC Dentist
And along with mail chimp, Gravity Forms(a WordPress (paid plugin) for forms) provides some pretty slick integration with mail chimp. Google Gravity Forms.
Consider how email marketing can be used to educate your patients. Send out “Your Dental Health” emails, with tips and techniques that they will find of great value. That’s one more way to keep you in front of them, and to help ensure they keep coming back to you.
Hi Edward,
I posted an article, “The 30 Best Blogs for Dental Students” (http://www.mastersinhealthcare.com/blog/2011/the-30-best-blogs-for-dental-students/). I just thought I’d share it with you in case you thought it would appeal to your readers.
I am happy to let you know that your site has been included in this list.
Thanks for time!
Celina Jacobson
Free Email Marketing Option for Dentists: Email newsletters provide my dental office with an inexpensive and e… http://bit.ly/oCI9yP
This is a great way to communicate with patients. Email along with social media is revolutionizing the way we stay in touch with patients. As always, this site is loaded with great information.
I, and I say this from my own personal experience, think that the best marketing strategy for a dentist is to use email marketing. I distribute and sell dental equipment and have been using email marketing for two years now.
It is really effective and is easy to set up but yes the most important part is to create a good, intriguing email template and to have a top quality email database with opt-in email addresses.
I buy my email lists from http://www.emaillistus.com/product/dentists-and-dentistry-email-list.html and it is as good as it gets.