I wrote previously on the benefits of adding a blog to your dental website. We added a blog about a year ago and we have found it to be a great tool for communicating with current patients and attracting new patients online.
Blogs can be incorporated as part of your dental practice website domain. My web host provides a user-friendly control panel that allowed us to add a WordPress blog on our own. The advantage to having a blog as part of your original site is that it provides fresh content to your website and the possibility of more links to your website from outside sources. These are both helpful for search engine optimization. If adding a blog to your original website proves difficult, you can set up a separate blog through a blogging resource, such as Google Blogger or WordPress. This type of separate blog can be set up to link to your original dental office website. WordPress allows the addition of pages to your blog and can be set up as a complete website on its own.
Two important considerations when setting up a blog are inclusion of contact information and an opportunity to subscribe to the blog. Contact information for your dental office should be readily available on your blog, preferably in the top 1/3rd of the blog. Also, remember to provide an easy format for readers to subscribe to your blog posts by email and/or a blog reader.
If you are considering adding a blog, it may be helpful to peruse blogs written by other dentists to attain ideas for content and layout. The following are a few examples of blogs written by dentists.
Dr. Payet’s website incorporates a blog where he provides patient case photos, cosmetic dentistry articles, office updates and information on Six Month Smiles and LANAP.
www.smilessouthflorida.com/blog/ – Smile South Florida Cosmetic Dentistry
This blog is incorporated into the original website and allows easy access to the other pages of the website. Smile South Florida uses their blog to share information on dental health and advanced dental procedures. Their blog is enhanced by the use of videos and pictures.
http://blog.drnemeth.com – Dr. Joseph R. Nemeth, Periodontist – Southfield, MI
Dr. Nemeth’s blog makes excellent use of pictures to create a more visually appealing website and to provide patient education. Dr. Nemeth shares patient education information and before and after pictures of his patients.
www.DocLogan.com/blog – Dr. Edward Logan, Family & Cosmetic Dentist – O’Fallon, MO
My blog provides a variety of information on dental care, overall health, healthy recipes and local events. We are in the process of adding before and after pictures, educational videos and patient video reviews. I include the local event entries in order to incorporate more location specific keywords into the blog and to provide helpful information to my patients.