My office has decided to participate in the Halloween Candy Buy Back Program this year. The program assists dentists in collecting extra Halloween candy to be sent to American troops overseas through a project called Operation Gratitude. On the afternoon and early evening of November 2nd, we will offer $1/pound of donated Halloween candy to local children. Children can choose the candy that they want to keep at home and bring in the rest of the candy to donate. The children will be given the opportunity to decorate a card to be sent along with the candy.
This will be our first year participating in the program. We are beginning to lay the groundwork by contacting local businesses and restaurants to see if they would like to partner with us by providing items or coupons for a goodie bag giveaway. We are contacting local media outlets with press releases as well.
Has your dental office participated in the Halloween Buy Back Program? If so, do you have any advice as we plan for our first event. Has your office attempted any other similar promotions?