This week, Modern Dental Practice Marketing published a blog post entitled How to Get More Patient Testimonials. The post covered the increasing importance of online reviews in dental marketing, how to handle negative reviews and how to ask for reviews.
In my dental practice, we pick positive patients who have verbally expressed how pleased they are with our office and we ask them if they would consider posting an online review. If a patient agrees, we send them an email with a direct link to one of the review sites and instructions on how to post a review. Each of the review sites handles it a little differently and most sites require reviewers to set up an account so we explain how easy that process is and that they won’t be bombarded by spammy emails from the review site. The goal is to make it as easy as possible for the patient to write a review.
I will be honest and tell you that getting positive online reviews is somewhat of an uphill battle depending on where you live. Even the most well-meaning patients may have a hard time getting around to posting a review. One of my dental colleagues is a dentist in Austin and he has found it much easier to receive reviews because he lives in a tech-heavy city. His patients are online often and many of them found him through review sites and are quick to leave their own review after visiting him.
It is a worthy marketing endeavor to seek more positive online reviews as the new patients who schedule an appointment based on reading reviews are often “sold” on you before they even walk through the door. Positive online reviews really help patients who have dental phobia to feel more at ease and may help them have the courage to set up a long overdue appointment.