How many building signs does your dental office use to attract new patients? What do these signs say and where are they located? Whenever possible within zoning laws, you want a sign at the street level which is sure to be acknowledged by drive-by traffic. Our practice also displays large signs on the front, side and back of the building because we are positioned on a corner of two streets with a large parking lot for more offices directly behind our building. The side building sign accounts for much of our traffic from the pre-school next door. When designing or renovating your building, add signs on every side of the building that can be seen from the road or from other businesses.
Each sign should show some way to contact you or at the very least find you online. A large sign just stating DENTIST may attract a good amount of walk-in traffic, but it makes it difficult for those driving by to determine how to contact you by phone. Your practice name, or an easy to remember phone number or website address, will help patients find you quickly and easily. I have chosen to put my name on the lawn sign, but my website address and phone number are included on the signs on the front, side and back of my building. This redundant signage provides the potential patient a clear knowledge of your presence and multiple ways to obtain contact information for your practice.
My office is in a relatively new development so as more businesses were built in my area I decided to take advantage of the increased drive-by traffic that these newer businesses afford my office. Taking note of the line of sight of the passers-by, I determined that I was squandering the chance to acquire countless new patients by failing to express my availability. I designed and priced two banner signs, one to be served as a yard sign and one to display on my only remaining office wall yet devoid of signage. These signs were fabricated with a professional appeal, yet together yielded a cost of $130. The phrase Accepting New Patients caught the attention of a local business patron within one week of the sign’s posting, and my practice had already earned its first new patient from this negligible investment.