How to Monitor Your Online Reputation & Web Presence

In this busy world of social media, blogs and review websites, it's increasingly important to take steps to monitor your online reputation and overall web presence. In a future blog article, I will discuss dealing with negative patient reviews, but for this post I would like to focus on tools that can help you monitor [...]

By |2019-03-28T13:44:54-05:00April 2nd, 2012|Blog|1 Comment

Dentistry’s Business Secrets is Going Global

Dentistry's Business Secrets: Proven Growth Strategies for Your New or Existing Practice continues to sell copies to dentists all over the United States.  We have been pleased as well to see how popular the book is becoming in other countries, including South Africa, Denmark, Australia, Singapore, Italy, the United Kingdom and Canada.  Dentistry's Business Secrets [...]

By |2019-03-28T13:44:58-05:00September 29th, 2011|Blog|1 Comment

Dentistry’s Business Secrets’ Table of Contents

    Dentistry's Business Secrets: Proven Growth Strategies for Your New or Existing Practice is now available for purchase.  This 420 page book is sure to provide new and experienced dentists with information needed to grow their dental practices. To preview the wide range of topics covered, check out Dentistry's Business Secrets Table of Contents. [...]

By |2019-03-28T13:45:00-05:00April 6th, 2011|Blog|1 Comment

Avoiding Slow Times in Dentistry

September and October can be a slow time in the dental office schedule.  After a summer filled with child check-ups, everyone returns to school and the schedule lightens.  The combination of hectic back to school schedules and the expense of school supplies, clothes and fall sports leave many families without time or financial resources to [...]

By |2019-03-28T13:45:06-05:00August 24th, 2010|Blog|Comments Off on Avoiding Slow Times in Dentistry

Dental Patient Promotions

Limited time promotions can be a great way to attract new patients and re-appoint current patients during typically slow months.  The month of February often shows a slow down in my dental office schedule.  Patients wanting to take advantage of their remaining dental insurance benefits and time off around the holidays fill the office in December.  January can [...]

By |2019-03-28T13:45:06-05:00June 22nd, 2010|Blog|1 Comment

November Dental Marketing Calendar

My dental office designed a marketing calendar to remind us to keep active with marketing. For the month of November, our "to do list" includes the following: 1) Decide on and order holiday gifts for referring specialists and doctors in the area. In years past, we have considered skipping the holiday time gift in lieu [...]

By |2019-03-28T13:45:10-05:00November 12th, 2009|Blog|Comments Off on November Dental Marketing Calendar

Social Media Marketing for Dentists

Recently, I have stepped into the world of social media marketing for my dental practice. I am now active on Twitter and Facebook and exploring other outlets for using social media as a source for networking and marketing. My office is switching over to e-newsletters and blogging to keep my patients informed and active. My [...]

By |2019-03-28T13:45:12-05:00September 23rd, 2009|Blog|Comments Off on Social Media Marketing for Dentists